Perfection doesn’t exist and Hatsune Miku either. But nevermind. Her success is real, and that’s what matters. She’s the most famous Japanese singer today and her J-pop music is in the highest ranks of popularity. She’s generated millions of dollars in income. 2.3 million people follow her on Facebook. Her image is ubiquitous throughout Japan, Lady Gaga wants her as her supporting artist and her massive concerts fill up enclosures from Singapore to Los Angeles. No matter that she’s just a hologram attached to an artificial voice program. Hatsune Miku’s perfect, and willing to conquer the world.
Her eyes are large and round. She measures 1’58m, and weighs just 43kg. She’s 16 years old, the same she had when she was born the 31st August of 2007, and that will never change. Her horoscope is Virgo, she’s perfectly formed and dresses impossibly short skirts and impossibly long boots. She has a long, long turquoise hair, held in two pigtails in a school style. Her name means “first sound of the future.”
She was conceived as an application of an artificial voice program for users to create their own songs. To make it more attractive to consumers, her creator, Crypton Future Media (CFM), combined her voice with the image of a manga comic girl: a vocaloid (contraction of vocal and android). It was an instant hit. Her fans immediately began creating material for her: illustrations, programs to choreograph her movements, clothing designs… Today she has a repertoire of more than 100,000 songs, hundreds of thousands of videos and all kinds of products. The specialized site SankeiBiz pointed out that in her first five years Miku generated an incoming of $120 million.
According to CFM, whether Hatsune Miku’s human or not is irrelevant. What appeals is precisely that anyone can reflect its desires, aspirations or even biography on her. She can be as naive or as naughty as you want. Smart or airhead. Loving or distant. She can sing pop or opera. And she’ll always be available, never cancelling a concert due to a sore throat, or because the hotel waiter brought her the wrong water brand or because last night she took too many drugs.